Advertise with us…
Branding, readership, web traffic and our listening audience, that’s why!
You can have the greatest product or service in the world, but if pet owners are NEVER aware of your name or exposed to your brand, what’s the use of having a website?
Most advertising CANNOT be tracked and whether or not it is successful should NEVER be judged in a matter of a few months. The most successful ad campaigns in history have taken a year or more to begin seeing real results. If you want people to tell you that they found you in a specific place you need not waste your money in magazines, radio, TV, newspapers or display advertising on the web, more commonly known as Creative media – you will definitely be disappointed. If that is your goal you should stick to direct mail, coupons, Yellow Pages and pay-per-click (PPC) advertising.
If your goal is to get your brand in front of your target audience and create a buzz then creative advertising is for you. In order to get to your brand in front of your target audience you need a well rounded advertising plan.
How many of these brands can you name?
“Great Taste! Less Filling! OHHH, I must be in the front row.”
“Where’s the BEEF?”
“Two all beef patties, special sauce lettuce cheese…”
“I’ve fallen… and I can’t get up!”
“My baloney has a first name… it’s X – X – X – X – X…”
“I am stuck on XXXX-XXX, cause XXXX-XXX’s stuck on me.”
“The XXXXXXXX XXXXXXX card. Don’t leave home without it.”
“Just do it.”
“XXXX. Where quality is Job 1″
“Choosy mothers choose XXX.”
“XXXXX. The quicker-picker-upper.”
“Ladies, please don’t squeeze the XXXXXXX.”
“XXXX. The other white meat.”
“XXXX. It’s what’s for dinner.”
“The breakfast of champions.”
“XXXXX XXXXXX. The toughest job… you’ll ever love.”
Cows on billboards spelling out; “Eat more chikin.”
“The ultimate driving machine.”
“Like a good neighbor… XXXXX XXXX is there.”
“When it absolutely, positively, has to be there overnight.”
“Be all you can be.”
“You’re in good hands with XXXXXXXX”
“What would you do for a XXXXXXXX bar?”
“Melts in your mouth, not in your hands.”
“Is it live, or is it XXXXXXX?”
“A mind is a terrible thing to waste.”
“Plop, plop, fizz, fizz, Oh what a relief it is”
“How do you spell relief?”
“From the land of sky blue waters… XXXXX the beer refreshing”
“I’d walk a mile for a XXXXX”
“Fly the friendly skies…”
“XXXXXXXXX, The King of Beers”
“Look at your man, now back at me, now at your man, now back at me… I’m on a horse.”
If your company brand doesn’t resonate with your target audience like those brands did with you. You should take a long hard look at your company’s advertising. You are probably doing something wrong. The above examples are what brand advertising is all about. The nice thing is you don’t have to be a fortune 500 company to accomplish branding to your target audience.
Since you’re targeting pet owners you want to put your money where pet owners get their information and I am about to show you where pet owners go to for their information and entertainment. Whether they are looking for a new product in their area or on the web, a new service to use, a place to sleep for the night or a place to stay while on vacation, a place to pitch their tent or park their RV or just looking for a good read, you will see from the information you are about to read that pet owners LOVE pawprintsthemagazine.com
THE 3 T’s = Trust Translates into Traffic
Website statistics are a direct reflection of the credibility and entertainment value of a media outlet. The more popular a magazine, radio show, television station or website, the more traffic the website receives.
• Where do pet owners go to for their information and entertainment? In the United States, who is really the “Pet Owners Resource”?
We’ve used three different third-party sources for the following statistics. Combined, these sources use approximately one hundred different algorithms to monitor and rate websites.
The statistics are from:
• www.websitegrader.com ***
We will compare web traffic of the some of the major national magazines and websites and see how PawPrintsTheMagazine.com ranks. Then you make the decision on where you should be spending your advertising dollar to get your brand in front of pet owners. Click here to see the statistics
63% of the households in America live with a pet. This sector of the population is interested in much, much more than just dog food and chew toys, it represents a wealth of consumer decisions from automobiles to hotels; appliances to haircuts. All pet owners live somewhere that requires furniture. They must all eat and happen to frequent restaurants and grocery stores regularly. They need insurance and their teeth cleaned. They need pet-friendly housing and neighborhoods; they need fencing and extra care for their yards. They have gardens and babies. They send their kids to college and buy electronics and appliances. There is nothing for sale out there in the World that pet owners aren’t buying or considering as a future purchase. They are spending their money somewhere and statistics show that they have extra dollars to spend. Why not drive them in your direction? Our readers have the means and motivation to buy products that not only make their beloved pet happier, but make their own lives better.
PawPrintsTheMagazine.com readers see themselves in the articles and stories we publish. They soak up the information like a sponge, often reading articles several times.
What’s the big deal?
* Features with in-depth coverage on all things “pet” as well as fabulous photographs and art.
* Interviews with experts in the pet industry in areas such as health, behavior and entertainment.
* Essays and articles from a host of nationally recognized authors such as Jon Katz.
* Columns containing expert commentary from veterinarians, behaviorists, animal welfare advocates and more.
* “Stuff to Do and Places to Go” – our most popular feature since our inception bar none. If you want to know what’s going on that has to do with pets this is where to find it.
* “Stuff We’ve Tried” – product reviews on products, books and films that tell you what’s good and what’s not worth spending your money on.
* Our travel section with tips on do’s and don’t when it comes to traveling with your pet as well as articles on great pet-friendly places to stay.
For more information on advertising with Paw Prints The Magazine, or if you would like a media kit, here’s how to contact us.
PH: 816.822.0307 or Email: firstname.lastname@example.org
Contact Stacy or Dale Smith 816.822.0307 or email@example.com to to discuss options.
Call for details.