Across the country, animal shelters are using Black Friday to promote pet adoptions. Some shelters are focusing on black dogs and cats while others are reducing or waiving fees or asking adopters to pay what they can.
In Los Angeles City, six animal shelters have Black Friday discounts through Sunday with fees reduced from a maximum of $122 per dog to just $63.50. The reduced rates for kittens under 4 months are $50.50 while fees for adult cats are waived rather than $76. The reduced fees are possible due to an ASPCA grant. All adoption fees at these shelters include spaying/neutering, vaccinations, microchipping, and the first year for a city license.
Similar efforts are underway elsewhere in the country. The Animal Friends Humane Society in Butler County, Ohio held a Black Friday event to encourage adoption of black dogs and cats. This year marked the 9th annual Black Friday Adoption event with black cats and kittens available for $5, predominantly black dogs available for $25, and other dogs available for 50% off.
Black cats and dogs are often overlooked in shelters. This is referred to as “black dog syndrome.” Sometimes black cats and dogs are simply harder to photograph, which makes it harder for them to capture the attention of adopters. Black cats can also be considered a source of bad luck by some.
This isn’t the first year animal shelters across the United States have turned Black Friday into something more than a celebration of consumerism. The American Society for the Prevention of Cruelty to Animals has celebrated “Cat Friday” since 2011 by waiving adoption fees for cats and kittens on Black Friday at its New York City adoption center.
According to the ASPCA, their Black Friday event focuses on cats because many kittens are usually born in the summer and early fall. This leaves shelters full of older cats by November.